AASIF (AC) CHARANIA

Led foundational business and revenue operations for an early-stage startup, driving market entry, product development, and fundraising initiatives.

• Pioneered Go-To-Market (GTM) experiments across positioning and supply-side engagement, generating a pipeline of 400+ qualified contractors and developers within three months.
• Created comprehensive investor materials, including detailed financial models and pitch decks, successfully securing early investor interest and advancing toward pre-seed fundraising.
• Defined critical use cases, scoped Minimum Viable Product (MVP) features, and launched early product iterations, onboarding 15+ pilot users to shape core product direction.
• Drove strategic positioning and supply-side engagement, directly contributing to early-stage market validation and growth.

Optimized revenue operations and CRM systems for a leading e-commerce company, enhancing efficiency, cost savings, and data-driven decision-making.

• Revamped the Salesforce CRM system, reducing license count by 1,000 and saving $800K annually through user permission optimization and CSM workflow streamlining.
• Eliminated FinancialForce, achieving an additional $150K in annual cost savings by deprecating the system and optimizing processes.
• Automated key Deal Desk processes, accelerating pricing approvals, contract reviews, and complex deal structures to boost deal velocity and reduce manual effort.
• Enhanced leadership visibility by integrating Salesforce data into the data warehouse and building dashboards in Metabase, Tableau, and SFDC, providing actionable insights across Sales and Customer Success teams.
• Led the successful evaluation, migration, and launch of HubSpot, ensuring seamless data transfer from Salesforce, maintaining data integrity, and lowering CRM costs.

Spearheaded strategic initiatives and cross-functional projects to drive market solutions and enhance operational efficiency within a rapidly scaling healthcare organization.

• Effectively led a cross-functional team (Product, Product Marketing, Data, Sales, Technology Operations) to deliver a turn-key public health solution to market within three weeks.
• Developed a comprehensive Go-To-Market strategy for a new direct pharmacy product, outperforming member utilization projections by 5% post-launch.
• Designed and implemented an intake process and evaluation framework for strategic projects, reducing executive decision time by over two weeks and strengthening the project pipeline, securing over $8M in contracts to date.

Managed critical technology operations and data compliance, ensuring regulatory adherence and enabling data-driven decision-making for a healthcare organization.

• Led a manual reconciliation effort to submit COVID-19 test results to local health departments across seven states, ensuring compliance with HL7/SFTP file transfer system regulations.
• Managed daily requests from internal and external stakeholders, creating BI dashboards (DOMO & Tableau) to inform operational and public policy decisions during the global pandemic.
• Partnered with the Product Management team to implement seamless data transfer from external EHR systems to internal databases, streamlining billing processes and reducing vendor spend.

Drove strategic business operations, market expansion, and fundraising support for a high-growth e-commerce startup, enhancing key performance indicators and revenue streams.

• Supported a $40M Series A fundraising round by leading due diligence and developing executive reporting frameworks (KPIs, OKRs, financials) that guided investor decision-making.
• Drove the company's Canadian market launch, improving the returns process, expanding into pre-owned luxury, and enabling cross-border shipping to unlock new revenue streams.
• Designed and launched the Half Year Business Review, identifying growth opportunities and industry trends that shaped a Gen Z acquisition and retention strategy, increasing engagement by 15%.